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By wayne kiltz

 In the last article in this series, we talked about some of the hardest ways that people try to build a customer base for a store. We also talked about why these methods do not normally work well. This article will give some ways of finding new customers for a retail store that can work much better.

There are many different ways to find customers for a retail store. The traditional way is to open a store and wait for people to come. If this is not bringing you as many customers as you want however, try one or more of the ideas below.

Home parties:

Home party marketing is one of the fastest growing ways of selling products today. Your products are perfect for home parties when they are unique and hard to find. Guests at a home party will see things that they can not have any other way. When people discover the benefits, history, and meaning, of the products that you offer, they can become almost irresistible.

Festivals, flea markets, street fairs, and special events:

These are some of the most popular ways to find new customers for your store. These can be difficult if you need to close your store to display at a show like this: especially because so many of these markets are held on weekends and other times that may be busiest for your store. But you can meet hundreds of new customers this way.

The secret to marketing your store this way is to keep track of the potential new customers that you meet. Even if someone does not buy from you at the festival, they can remember you later when they are ready for something. Be sure to have handouts to leave with any visitors; and try to get as many names and addresses as possible for a mailing list of your own.

The people who you already know.

Make a list of everyone who you know. You should end up with a list of at least 100 names. If you can not think of 100 names right away, don’t worry. Keep your list with you, and add names to it for the next weeks whenever you think of someone new. Almost everyone knows more than 100 people.

Contact everyone on your list to let them know what you are doing. This is a fun job, because it is fun to stay in touch with your friends. Your friends will want to know what you are doing; and will remember this when they are talking to their friends. And each of these people knows 100 other people too, so the word of mouth advertising you can get this way is huge.

If you want to find customers for a retail store, look for the right kinds of people. Instead of looking for anyone and everyone, focus your efforts on the people who will come to your store, and who will come back to you to purchase again. You will have more customers (and more money) six months from now this way, than you will if you try to present yourself to the whole world.

Wayne Kiltz is the founder and owner of Africa Imports. You can find over 100 other articles on African art, culture, and fashion, along with African proverbs,

recipes, and African business opportunities at http://www.africaimports.com

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The Must Read Guide to Shopping For Church Furniture
By seomul Evans

 A necessity for every church is obviously the furniture. In this ever-evolving time, church furniture has also undergone various changes, from being extremely simple to being artistic and with some designs. Now church furnishings are available in a number of styles and shapes at competitive prices and especially furnishings screens are made available in the market in a variety of styles and designs. You can go in for some theme like Gothic, medieval, contemporary or traditional and find suitable church furnishings for the same.

The main criteria for shopping will obviously be the budget and also the requirements of the church being established. To fit your budget you can also go in for used furnishings. Again the next question that will arise is that, all said and done, where exactly do you go looking for in church furnishings? The first place that comes to one’s mind when anything is to be bought is the Internet. Everything is now made available to us over the Internet. Another place where you are sure to be able to buy church furnishings is any old church that is on the verge of closing down. They will also be on the lookout for someone to sell their furniture to. Traditional churches have traditionally styled furnishings, which will include cushion seats, wooden pews, as well as kneeler’s. But on the other hand modern churches will have individual chairs forming a row. So you can always select the furnishings, which will fit into your theme.

This will be cost-efficient and the furnishings can always be given a new look by spending a little extra on remodeling. Most of the churches, which are closing down, will be selling their furniture in bulk. 9′6″. 12′ 3/8′ long pews for $125 each. Similar bargains can also be found on the Internet. Buying used furniture and remodeling it will be light on the pocket and will thus be also useful in saving some of the congregation money too.

Internet can also be a very effective for finding appropriate church furnishing and will also give you a lot of good bargains. Just searching the web for the words “church furnishings” will come up with around 8,780,000 web pages most of which will be online stores. You can order all the necessary furniture and have it shipped to you. Second-hand or used furniture can also be bought over the Internet. Here is an example of the prices on a website to help you get an estimate; used 9′ long pews are available for $80 each and 17′ long pews for $100 each. Some online stores also offer packages and not just individual pieces of furniture. So you can save time, and buy an entire package consisting of pews, a pulpit and even bookracks and flower stands.

There are some websites that also offer you new furniture in exchange for old at a discount rate. Some websites also offer you customization of the furniture so you can choose the fabrics or material to be used for the furniture and give your church the look and the feel you desire. This can also be done along with keeping in mind the religious inclination of the community. You can have the furniture of your choice of dimensions, size and also color. Some providers may give you a discount for buying your furnishings online. A minimum-shipping amount will be charged depending on the size and dimensions of the item as also the location. All in all you choose the type of furnishings you desire will all your discretion.

Again chairs are a very important part even in church furnishings. Old or new, multi-colored wooden or cushioned etc. kind of chairs are available. There are stores specializing in all these various aspects as to whether you need theater-style chairs to fit in a larger number of people for worship, or specially designed pews for congregations. There are stores that specialize with just the buying of chairs in bulk.

But finally all this depends on you and your budget. While you can give the top most priority to the budget, or to the style or to the time required for the furniture to be shipped to you or all of this together. You can always choose the necessary pieces of furniture first and then buy the rest over time. All you now need to do is get down to thinking about it and you will find all that you require on the Internet.

Seomul Evans is a seo copywriter for a leading Church Furniture manufacturer specializing in affordable Church Furniture.

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